A Visual Communication Specialist is responsible for designing and creating visual content for various mediums, such as print and digital media, to effectively communicate a message to a target audience. They work closely with clients and other team members to understand their requirements and produce creative solutions that effectively convey their intended message. The role requires a strong understanding of design principles, excellent communication skills, and proficiency in various design software and technologies. A Visual Communication Specialist may work in a variety of industries, including advertising, marketing, publishing, and entertainment.